CPR Promotional Check-Up - Jan 12, 2023

Lyricosis

K-Hits 101.5 in Sacramento actually did vehicle wraps with misheard song lyrics. C-103 in Moncton has turned it into a feature. Lyricosis | Q103 - Moncton's Rock Station (q103fm.com)

Mine? “Oh Mickey it’s a pity you don’t understand, you take me by the heart when you touch my thyroid gland.”

The Best Idea Of 2023 (So Far)

Just as election night audiences hate when the networks make a call before the PST checks in, I’d probably piss off a lot of people if I didn’t wait another 361 days, but, for now…Ashley Gorniak with El Dorado Broadcasters vaults to the front of the pack.

The Super Bowl is February 12th so you’re going to have a lot of promotional room being taken up by Valentines Day. One way to address it and sell it would be a bracket. You could do “Best Wing Place”. That would work. “Best Sports Bar”? That would get you some impassioned votes.

But since a BIG part of the Game is the entertainment, Ashley suggested a bracket of past performers. I’d go with Prince followed by Springsteen and then Gaga. Super Bowl Halftime Shows Ranked: Rob Sheffield's Worst, Best - Rolling Stone

“Today’s Corporate-Required Video Of A Dog Playing With A Baby”

Jay Kruz at Mix in Cincinnati had a great line in regards to a station’s seemingly un-ending litany of horrible celebrity news autoposts: “It’s kids and pets. How difficult is that to understand.”

And he’s right. One of the stations had an eight day string of autoposts about celebrities. Over 60 posts. And not a single “like”, comment or share. And then they posted a photo of a dog in a kiddie pool with a toddler. It got three shares, 18 comments and 51 likes.

Gee. Ya think?

So what if you created a social media called “Today’s Corporate-Required Video Of A Dog Playing With A Baby”. It seems that the company had retained Coleman Research and after a six month study of algorithms, patterns and habits, they established that 39% of all social media posts are about dogs playing with babies and “They’re making us do one a day.”

Obviously, it’s social media. It’s not bomb disposal. Have some fun. Take a shot. See what happens. I’m sure that whatever you post will get more engagement than “The truth is finally out about Shelley Long’s departure from ‘Cheers’!”