CPR Promotional Check-Up - Jan 17, 2023

Worst. Music. Video. Ever.

In case you have a thing for Estelle Costanza look-a-likes, or you need some content for the website.

One Of The Best Logos Ever

Logos are subjective. I inherited one in SFO that, I thought, sucked. Terribly. But I was told, “Well, you’re not from here. You wouldn’t get it.” And they were right. It grew on me the longer I was there and the more listeners I met. And with so many stations having generic, could-be-anywhere, looks like it was designed in 1988, logos, it’s nice to see a station have some actual fun with something that is perhaps their strongest identifier. Click here to see the logo from Radio Wave in Windhoek. Cool station. Cool logo.

The Free Money Dog

Back when KTFM in San Antonio was on a five year tear at #1, this was one of their “book” promotions. The promotion started with Drex from the morning show begging like a little kid to be allowed to have a dog. He promised to feed it, walk it and take care of it. So management relented. There was a contest to name the dog with $1000 up for grabs for the best name. But, as anyone who knows Drex can attest, he was soon slacking and the dog ran away every day. Whoever returned it got $1000.

Obviously this was all theater-of-the-mind and finding the dog involved tracking clues. Great bit and far more entertaining then some “Phrase That Pays” cliché contest.