CPR Promotional Check-Up - Jan 18, 2023

Alphabeti-Call

If you are a drive time talent, you should troll some of the British channels because they do some fun stuff that with a few exceptions, never migrates westward. “Innuendo Bingo” is a great example.

“Alphabeti-Call” is another example of features that they do with celebrity in-studio guests. They make a phone call and every sentence needs to start with the next letter in the alphabet. A, B, you get the idea.

The Summer Of Twenty Twenty Free

Summer umbrellas are something that can be used to effectively bundle and revenize stuff “we’re going to do a lot of.” Like tickets or trips or parties or live music. So, as opposed to just a seemingly random series of one ticket contest after another after another after another, voile’ it’s The All Access Summer. Or, up here in Minnesota where we’re the Land Of 10,000 Tickets, in 2002 we did The Summer Of 10,000 Tickets.

It’s Summer in Australia so KIIS 106.5 has launched The Summer Of Twenty Twenty Free which nicely ties together all their contesting.

Steal this.

Valentunes

Valentines falls 48 hours after the Superbowl and it’s one of those Hallmark Holidays that really lends itself to social media, so maybe you can lose the B List celeb gossip for a few days.

Valentunes would be some polls about great/worst “love songs”.

• Saddest post-breakup song (“Once Bitten Twice Shy” messed me up for a decade)
• Best, uh, mood music
• Sappiest love song
• First wedding dance
• Guilty pleasure love song
• Misunderstood lyrics “Oh Mickey, it’s a pity you don’t understand, you take me by the heart when you touch my thyroid gland.”