CPR Promotional Check-Up - Jan 27, 2023

Win A Radio Station

It seems that the audience is less and less motivated by money (especially younger demos) and prefer services, experiences, tickets and “stuff”. As witnessed by 94/9’s very successful iPad series in San Diego.

Then you just need to find a fun way to package it and award it.

Max in Denver has given away podcasts which is very cool and something that is a bit intimidating to people who aren’t in media. (They awarded a mic and training)

High schools often used to have radio stations. Here is Ken Benson, age 11, at his school on Long Island.

I’ve always wanted to create a station staffed by the local teens. Maybe offer them a different way to engage with us.

Dave Berry with Absolute Radio in the UK gave away a station. Or, a channel on their app. Listeners submitted their format ideas and one woman won with her idea for a Sing-A-Long station.

And they’re back and soliciting for more ideas for a radio station.

Thank you to Rob Mise for the find.