CPR Promotional Check-Up - Feb 6, 2023

Crushes & Stalkers

A few years ago a bunch of the stations shied away from warm ‘n fuzzy for Valentines and did stuff based on secret crushes. And. It. Killed.

And one of them is bringing it back –

We ask for emails from people who have a crush on someone at work, at church, at the gym, in their circle of friends, etc. Find the right one and then contact their crush to see if they'd be willing to come to the station and be on the air to find out who secretly has a crush on them. Valentine's Day morning, blindfold the crushee in the studio after you talk to them on the air. Then bring in the crushER. Don't let them talk at first or it'll give it away. Ask the crushee to make a guess or do anything to get them to talk. Are they single? Do they know anyone with a crush on them? Who do they hope it will be? Then, capture it all on video as the crushee takes off the blindfold and sees who it is. Make sure you coach them in advance to make an audible reaction, no matter what, or the bit dies right here! Good or bad, capture it all and have them talk through it! NOTE: Make sure there's no legal action or restraining order involved so you don't have a stalker-stalkee situation. GREAT bit! Great Video!

Fido Idol

Great radio stations push listeners hot buttons. Why? Because they get a reaction. And great radio stations really have passive listeners who use them as background Muzak.

Children are a hot button. Which is why Baby Idol inevitably is massive each and every time. So, why wouldn’t Fido Idol be big? Back in the day there was a two year waiting list to get your pet on KOFY TV 20 in San Francisco. The Minneapolis paper? Has a backlog of years to get your pet photo in the Sunday paper.

Hot Chicks On The Internet

One of the stations has a “thing” that’s being sponsored by the Egg Council. Which reminded me of this little ghetto incubator we had in 4th grade where we watched a chick slowly hatch over a few days.

Remembering that ALL great promotions go back to 4th grade, what if, the next time you have a decent grand prize, you get ten qualifiers, assign them each a numbered egg, webcam it and the first egg to hatch wins the prize for the designated listener.

To make it more exciting, the remaining nine eggs and listeners should be fed to a boa.