CPR Promotional Check-Up - Feb 8, 2023

Mardi Gras

Is February 21st. Most stations ignore it or just call their club gig Fat Tuesday and that’s it. Kind of like St. Patricks Day. Zzzzzzzzzz….

Sadly, the last payphones in New Orleans were shut down since Mardi Gras 2019, so call bars and see if you can get drunks on the phone.

• Beads. It’s all about the beads. Whatever you choose to do that week, have lots of them for your clubs and parties. And online, drape some on your logo.
• Are any of your listeners going? That’d be good to find out. Send them and have them cover the action. 98PXY in Rochester did Bourbon Street Or Bus and sent an RV full of winners south, kicking people out along the way. The winners covered the party in the Quarter and updated it daily on the station website.
• Doing a Mardi Gras party where you are is great. But PLEASE get into the spirit of it. Most stations will take their Tuesday night club gig and stick “Mardi Gras” on it. And then it will just be a club night with “2 for 1 well drinks until midnight and the ladies drink free!” Yee freakin’ hah. Get beads. Hire dancers to dance on the bar. Make it actually mean something.
• All day on the 21st, the only way to win on the air is to “Show us your hits!” and that would be the number of likes you can get on a station supplied meme, posted to your personal page.
• Which is what Fly did in 2009. They showed you Britney’s hits (they played a bunch of her songs) and you called in, won and qualified to see her in Newark…where PARTY lives.
• Party Gras is a cool name. But again, “Party” sets the bar high. It needs to be a party.
• The grossest Mardi Gras event I ever did was an Oyster eating contest. Ugh. But that is New Orleans.
• What New Orleans-themed bars are in town and why haven’t you reached out to them?
• “Fat Tuesday”. That’s almost too easy. Anything involving weighing in listeners pets for some kind of healthy pet food prize might be fun.
• For no reason other then you can, I’d find a balcony that overlooks a busy street and have a party on it. Throw beads. Get arrested. Just like in New Orleans.
• Women flashing traffic is so 1992. Men flashing moobs for prizes, that’s 2023.
• Have already spoken with a station who will be doing Ring The DJ’s Neck as their contest at their club gig. Like a carnival game. He’ll be sitting on a stool and listeners will try to get strings of beads over his head from 10 feet away.