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CPR Promotional Check-Up - Feb 10, 2023
February 10, 2023
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State/Provincial Depts Of Tourism
One of the clusters has a fairly significant amount of money on the table from their “come and visit” or “stay and enjoy” bureau who are anticipating that people might stick close to home for a second summer.
Since the time when Marconi was interning at a station, “Secret Sound” has been a homerun. 99.7 NOW in SFO did “The Sounds Of Summer” last July: the sounds you needed to ID were all very very specific to Summer in the Bay Area.
So what if you did “As Heard In (State)” and did some resort stays and other experiences for people who ID sounds from the state. Here in Minnesota, it would be rippling water at Lake Itasca or the “whoosh” of the door at Mall Of America. Or the “thud” when the Vikings collapse in the playoffs.
Who’s Down With BFB? Yeah You Know Me!
Several stations have used Orajel to numb a co-hosts mouth before having them warble songs for the audience to identify to win. This is why we are in Radio and not any of the goof mediums.
The other option would be Brain Freeze Friday with a mouth full of ice cream, followed by attempted singing. And there is no reason it couldn’t be sold to an ice cream client.
New Meaning To “Hitting The Post”
Possibly the best secret sound yet.
A Great Remote Draw
Remotes, generally, are wallpaper that stopped being compelling in about 1996. Prize wheels and free pizza might NOT be the draw they once weren’t.
Jim Fishback when he was in Cleveland, once asked for “The Coolest Pet”. If you have a cool pet, bring it by. “It was a freakshow. Traffic was snarled. Huge turn out. Just don’t do it at a client IN a mall or that serves food.”
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