CPR Promotional Check-Up - Feb 17, 2023

But First

With so many national contests you are likely to hear some pretty generic imaging. A great promo would almost be inexplicable to you if you weren’t IN that market. Like if KS95 referenced “tourney hair” in a promo for their paycheck contest, or if 93.3 The Q referenced “needing some menudo after our Super Bowl party.”

So Dylan Salisbury’s reference to catalytic converters at Live 95.5 probably wouldn’t cut through unless you live in Portland. Thus it’s a great promo.

Chat GPT

Joel Murphy at Mix in Canton let Chat GPT take a crack at their John Mayer promo.

Recover The Payload, Win The Tickets

Branden Croghan at Live 93.5 in Columbia tied into two trending topics: Chinese spy balloons + Taylor Swift, and this morning launched from behind the station with the balloons and 13 feet of string. Find the laminated pass and return to the station for Taylor tickets.

When Dom did this at 92.3 NOW-FM for ALCS tix, they launched from Times Square using a really elaborate display of helium balloons that spelled out “92.3 NOW-FM”. It cleared the buildings, crossed the river and landed in the yard of a guy on Long Island who was a HUGE Yankees fan.