CPR Promotional Check-Up - Feb 24, 2023

Guffaw-Inducing Imaging

A couple of times a month someone will send me some promos that will get me to laugh. This stuff that was from a previous KXL/Portland show actually made me laugh so loud that the dogs wandered into to see what was happening. I’m not kidding.

Stream KXL Ground Zero Black Helicopters 30sec 2017 by cprpromo | Listen online for free on SoundCloud

Stream Ground Zero YOU KNOW THEY'RE UP THERE 30sec 2018 by cprpromo | Listen online for free on SoundCloud

Anytime you can get a reaction, that’s good.

Steve Jones sent me a promo for a festival that his station was doing that got the same result. I might have actually injured myself. I shared it with 20 programmers and 19 had equally glowing reviews. And then a guy from a station in Chicago replied “Too long!! I could have done that in 17 seconds.” (This is the 1 in 20 dentists who feels that brushing is actually bad)

Steve replied that he felt that a promo should be as long as it needs to be and not one second longer. He also implied that this person was literally too stupid to be allowed out on his own, without saying, “You’re too stupid to be allowed out on your own.”

Hosting Your Own Awards

WPGC used to do The Jammies in conjunction with The Grammys. Categories included “Artist Most Likely To Get Busted With Weed At 3 am While Driving With A Busted Tail Light.”

Most stations will cover things like awards. Great stations? Throw their own. As is/are myTalk in the Twin Cities. My favorite category for “DBag Of The Year”. The myTalk Award Show – myTalk 107.1 (mytalk1071.com)

Prom Brackets

We’re now in the 90 day window and even if you don’t have a teen audience, your listeners still probably went. And 90 days is usually the time frame for getting a sales package on the streets.

So, you could do “Ghosts Of Proms Past”: have your listeners submit their prom photos. And they most assuredly will.

There have been a million prom movies. Or movies with proms. “Movies” are Social Media Gold. People WOULD have opinions and vote.

And food is Social Media Gold and people will vote on brackets. So do Prom Food. Restaurants that were the iconic joints for your listeners when they were at that age in your market. In the Twin Cities for my demo (37 y/o) it would have been Forepaughs, Camelot, The Rosewood Room, Calhoun Beach Club, Eddie Websters and Jax.