CPR Promotional Check-Up - Mar 9, 2023

FNL

One of the stations that has an actual Night show is looking for something that they can market him with during the warm summer months. I believe their exact phrasing was “He’s not doing us any good sitting in a nice airconditioned studio.”

Elizabethany at Hot in DC goes and does her afternoon show on Fridays at vibing outside places like bars and ballgames.

The night show version of that is Friday Night Live that’s been done done at WPGC in DC, Wild in SFO and Power in Miami. Basically the show just bails at 7 and hits the road, going to wherever people might be. In the past. In SFO it was anything from rooftop parties, to gocart places to community pools to cruising strips in San Jose. Put some people on the air, post some photos and move on.

VERY sponsorable by any number of clients.

Cats vs Dogs

Obviously dog galleries and backets work.

As do cats

So what if you combined tyhem and had cats and dogs battling it out against each other? 93Q is attempting that grand experiment.

Teddy Bears

This is an amazing charitable hook. Following Katrina the Newcap stations in Edmonton collected over 100,000 and drove them to Texas for the kids living in shelters.

Following Sandy Hook NOW-FM did a skating party and people could bring teddy bears for the local Bay Area EMT’s and first responders.

Y94 in Fargo is doing a campaign to collect them to be used locally. I can’t think of a client that would say “no” to that.