CPR Promotional Check-Up - Mar 15, 2023

SZA The Moment & Taylor Tuesdays

From KRBE in Houston:

Stream KRBE SZA The Moment by cprpromo | Listen online for free on SoundCloud

Stream KRBE Taylor Tuesday 2 by cprpromo | Listen online for free on SoundCloud

Stream KRBE Taylor Tuesday 1 by cprpromo | Listen online for free on SoundCloud

The Vice

From Laura Daniels at WHTT in Buffalo where they’re doing a contest to determine the seller of everyone’s #1 vice: Girl Scout Cookies. The Vice: WHTT’s Girl Scout Cookie Superstar | WHTT-FM

Class Action Cash

Jacobs did a survey about what brings people to terrestrial Radio and “prizes” came in last. I think a huge part of that is boring imaging and non-compelling prizes. Taylor Swift? Compelling. $1000? Non-compelling based on what we do with it.

There are a lot of creative ways to frame $1000 x number of times a day. One of the Alpha stations is exploring Green History Month. (I have some amazing imaging from Wired in Philly).

Or play off all the spots for “You may be entitled to…” and do Class Action Cash. As listeners of K-Paige, if you’ve experienced the desire to dance, are smiling while at work or find yourself bopping along to a song while in the car, you may be entitled to $1000…