CPR Promotional Check-Up - Mar 16, 2023

The Summer Of 20 20 Free

This is going to be an epic summer for concerts and on Tuesday night in Tampa we did battle training for all the shows that have coming up. If a football stadium is going to be filled with 70,000, you obviously want to be there, you want to look great, you want to have all the roads and streets leading to it covered, you want something for the plaza, you want something for inside the venue and you want an after-show plan.

And because the odds that SOMEONE in a crowd of 70,000 people has a meter, you want a sound strategy.

If you’d like to get everyone on Zoom and start planning, please count me in.

Artificial Wintelligence

This is a little touchy in Radio this week. But your audience doesn’t work in Radio, it’s a thing for them too, so you want to way to acknowledge it. Kind of like when every station and their mother pounded Alexa.

But you need to have some fun. Because the listeners aren’t entirely on-board with AI in their lives, so I’d make “AW” a new corporate thing and it should fail. Or be stupid. When it’s gives a keyword, it should come out like “mpleghbayqewr” which then requires the air talent to decipher it as “workday”.

Or have AW be in charge of prize inventory…and the tickets this hour are for Billy Ray Cyrus in 1996.

Or play it straight. But I wouldn’t.

You’re doing it as an excuse to acknowledge a trend and get attention.

Like Mix in Canton who did the first ChatGPT promo.

The Road To The Final Pour

LM Communications in Lexington DOES come up with some of the more original ideas. Like “Crocktober” and a bracket of crockpot dishes.

Kerri Smith shares this promotion that’s about to launch:

Beerman (our midday guy) is the one I've featured in the graphic.

"Cheers to Beer and the men and women who serve it! Hey it's Beerman - I don't think anyone knows more about beer than me so let's have some fun. This March I'm serving you a frothy new twist on the bracket challenge, so raise your glass to the Road to the Final Pour! 8 of

Lexington's top bartenders go head to head in a bracket style competition to find central Kentucky's favorite bartender. Go to classicrock921fm.com to view the contestants' videos and vote on your favorite. It's the Road to the Final Pour!"