CPR Promotional Check-Up - Mar 20, 2023

Alphabet Jams

Done at KSFM in Sacramento where they played a version of Wheel Of Fortune on the air, giving out a letter every hour and taking a guess as to what the name or phrase was, until someone could put the pieces together and get it right for $1000. Like the “$10,000 Superstars”, or any kind of Scrambled Jams bit, I like it because it forces people to track the guesses if they want to play and win.

The Prize You’d Kill For

Another contest from the Great White North, this promotion offers a trip or front row tickets or something equally large to the winner of a giant paintball battle.

Boom Boom Bang

One of the stations has concert tickets and was looking for something to do outside that would overshadow what the competition will be doing across the plaza. The idea? Boom Boom Bang. A hundred balloons with prize slips in them. Step up, pull down a balloon, pop it, win whatever’s inside, including tickets and passes to the afterparty. It will be noisy, which is a great metaphor for Promotions. You want to be loud. Loud gets noticed.