CPR Promotional Check-Up - Apr 14, 2023

Progressive Spots

Obviously, life is too short to spend a lot of time referencing TV commercials but occasionally a campaign comes along that is very very parodyable.

Like the old Bud Light “Real Men Of Genius” radio spots that WIOG went and played with for Christmas back in the mid 00’s.

The Progressive “Unbecoming Your Parents” campaign is in that zone. So if you were a Top 40, you could flip it and have it be your listeners concerned that their parents are using terms like “no cap” and “yeet”. Robzilla at Audacy in San Diego peppers his conversations with those. It’s kind of disturbing.

Promposals

Proms appear to be coming back in some markets which is a nice sign.

There are a million prom promotions but when Angi Taylor was working in the Twin Cities, some guy who was a listener of the show got dumped the week before prom, so she went as his date. And he was the Star of his dance.

Doing it as “Win A Date With A DJ” has always just seemed weird and kind of egotistical. She simply saved his night. No contesting involved.

One thing that Radio has always been outstanding at is being the facilitator. We do have more contacts than the average person so, what if you helped some guy pull off a proposal with some fun and show business. And when Radio can create content that gets 6.2 million views, it will indeed be a happy day.

GREATEST COP PROMPOSAL - YouTube

Bad Bosses

Secretaries Day is April 26. With the upside down way people are currently working, one thing you could do is steal WQYK’s promotion from last Spring and honor the pets who are keeping us company on Administrative Pawfessionals Day.

Or, do something based on a topic and “bad bosses” will blow it up.

It’s a universal. Everyone has had one. But you would want to make sure that names and businesses are not stated or presented, ie: “When I worked at Fly 92, Kevin Callahan, he used to follow me into the prize closet and ask if he could use my bunsen burner. Kevin. Callahan. C.A.L.L.A.H.A.N. Callahan.”