CPR Promotional Check-Up - May 2, 2023

Momaries

We have all done versions of "People's Court" and as Rick Dees would say, "It's.....amaziiiiiing."

Time will effect memories and years down the line, parents, kids and sibs will have differing versions of holiday incidents and other events. If you were to ask my mom about the time she spun out on black ice at Lake Mille Lacs on Christmas Eve, or the time that she got pulled over for speeding after picking me after Kindergarten, she would be horrified and deny it to everyone listening. "Rubbish! I'm an excellent driver!"

So, what if you tested memories on the 12th before the Mothers Day weekend and let the audience decide who has the more accurate version of the event.

Overkicking The Prom Coverage

Social Media is all about memories, retro one-upsmanship and of course boasting.

This is Renee. Future off-Broadway actress, flight attendant and rubber of shoulders with the rich and famous. "Out of my league" doesn't begin to cover it.

So, since we're now prom season, there's a digital way to acknowledge it.

And this is Scott Schulte from Z-102.9. Proud? Boastful? It's framed and hanging in the station lobby.

Blingo

A station has a very nice diamond to give away fin June) and in the past have done a wedding at the client and various other promotions.

“Blingo” would be a one day photo scavenger hunt originating at the client. Meet there and at a set time, everyone gets a 25 square bingo card. Each spot on the grid has something to take a photo of, ie: “A dog with a bandana on it”. Shoot pics of fives things/places/people that make a straight line, and be the first to return to the client to win.

Winfluencers

We’re pretty awful with trumpeting our winners with a few exceptions like KS95 in the Twin Cities and K-Earth in LA. K-Earth milks each winner for as many promos as they can get.

If you have a highschool student win some kind of contest like backstage passes, always always make sure you send their school newspaper a photo of them with the artist. Ditto with outlying areas of the market. If someone in Cannon Falls wins tickets to meet Elton John, send their local paper a press release.

So what if, with all your contesting, you gave the winners a second chance drawing. Share and hashtag on social media that you won and get tossed into a monthly drawing. If they’re engaged enough to try and win Cardi B tickets, they’ll definitely boast that they won for a shot at another prize.