CPR Promotional Check-Up - May 5, 2023

Ticket Blast

This was conceived as the “easiest way to win $96” at Power 96 in Miami. They would play a cue, open the phones for 20 minutes and if they answered, you won.

This was just done with $50 gas cards at 98.9 The Bull in Seattle

Ticket Blast is the same concept for when you’ve hoarded a bunch of tickets. KAJA in San Antonio did it when they had tickets to a stadium show. And 106.1 Kiss-FM in Dallas is doing it today with Bieber.

Like Mother, Like Daughter

We’re now ten days from Mothers Day, one of the most universal of all the Hallmark Holidays: eventually, at some point, all of your listeners had moms.

A social media look-a-like contest would be simple and there are only about a hundred clients that could be tied to Mothers Day with a prize. Being done at Jammin’ 98.3 in Milwaukee as a gallery contest.

Banks

Banks can be great radio clients and I saw a CHR land a BIG one and it became annual account, with a highschool football promotion. They went to one game every Friday, a kid was randomly chosen from the crowd and he/she got a kick at a field goal. They make it and they got a $10,000 college fund from the bank.

Dan Hunt with Power in Atlanta shares this. Bank vault dashes never ever aren’t great. When Hot in NYC did it, I think the take was $17,000.

There was a WNBA game in Phoenix and the team awarded Party Radio five minutes between periods to do “something”. What they wanted was something that would be compelling for the people who stayed in their seats and didn’t head for the bathroom.

We did “Roll In The Dough”. We got four listeners, wrapped them each in miles of double-sided tape, carefully helped them walk out to the center of the court, a large pile of bills was dumped out and when a whistle blew, they had 60 seconds to drop and roll in the money. They were flopping around like beached trout. Whistle blew, they were helped to their feet and they got to keep whatever stuck to them.

The team….loved it. It was their favorite half time event of the season. And could be done with or at a bank.