CPR Promotional Check-Up - May 23, 2023

Pitch In For Buffalo

I’d lobbed out something that Laura Daniels has started at WHTT in Buffalo, which is a campaign to collect used sports equipment like baseball gloves, for the Police Athletic Bureau. They’ll then make sure the stuff gets to kids who need it and probably can’t afford to go and buy on their own.

She had her first collection last Thursday night -----

My FIRST collection was last night...an appearance at an outdoor patio restaurant from 4p-6p. Our AAA affiliate baseball team is doing their OWN collection for me at their game tomorrow, and next Saturday is my final collection.

JUST in last night's appearance, I got about 2 dozen gloves...plus BINS of bats, softballs, helmets, and even 4 BOXES of unused, brand new football uniforms that one listener saved from another organization that was putting them all to the curb.

I'm BLOWN AWAY.

Reverse Cookie-ing

One of the PD’s sent me this ----

Here's a random opportunity...

We're in tight with the Girl Scouts up here. They have thousands of boxes leftover from this season--despite great sales, their new cookie distributor made the councils order differently....there's no urgency here, but they want to get rid of them.

Also--they're confident that many councils are facing the same problem, so could be a tip for some of your other stations if that is true --------------

So, what if you did Reverse-Cookie-ing? WiLD in Tampa did it as Reverse Appling. You know how kids used to give apples to their teachers? WiLD had teachers alert the station about great kids and they were surprised with treats.

End of the school year. Ask teachers to anonymously tip you about great kids and email them and tell them they have a surprise at the station waiting for them. They get that and the note from the teacher.

The Burning Building Theory of Remote Breaks

When Strawberry was at Wild in SFO, he trained the street team how to do call-ins when they were out in the community. He said to prioritize it. Think about what’s the most important thing and stick it up front. He used the example of a house fire. If your house is burning down and you have thirty seconds to get out, what would you grab? Well, the stuff that’s most important to you. Like your Hummel figurine collection. Or you phone. Or photo albums. Or all the thumb drives in an envelope taped under your desk. Or your wine collection or your golf clubs. Oh, or your kids.

So a Facebook Live popped up in my feed on Friday. It was a morning guy at a remote at a convenience store. He pointed out they had coolers for sale, the ice locker was packed, discounts on certain brands of softdrinks. Freshly made deli sandwiches, a huge assortment of chips and you still have time to come down and register for Taylor Swift tickets.

Don’t get me started. But Taylor should have been up front and repeated repeatedly. This was such effective messaging that I think a dozen people showed up for the tickets. Or at least that’s what it sounded like.