CPR Promotional Check-Up - May 30, 2023

He/She Is Back!!!!!

Great brands will often have contests that are intricately woven into their DNA and they go together like McDonalds and fries.

KS95 in the Twin Cities? Double Your Paycheck. 99.7 NOW-FM in SFO? Secret Sound. Power 96 in Miami? Beat The Bomb. Over 30 years of the Bomb. It was the station. And then the new owners dropped it and replaced with a PPM contest from a Rock station in Minneapolis. When you drive off 40% of your cume in the first 90 days…yeah…

And Jammin’ 107.7 in New London? It’s the Fugitive. And he/she is back this morning after jacking $5000 from the owner’s desk. The hunt is on! The Fugitive Returns To Jammin' 107.7 in New London - YouTube

With these kinds of things it’s good to occasionally tweak it so last Fall, three weeks into it, the Fuge decided the heat was too much and hid the money under the bleachers at a success field. It was like throwing gas on a fire.

A New Food Bracket

The Beasley stations have done a phenomenal job with bracket contests and getting sponsors on board. Brackets are like social media: they reflect hot buttons. And food and kids and pets are hot buttons. So WMGK in Philly just launched a local hoagie bracket. Hoagies are something that in Philadelphia, people have strong opinions about, and now they have a place to vote those opinions. Vote: WMGK's Hometown Hoagie