CPR Promotional Check-Up - Jul 13, 2023

Old Fashioned Marketing

In the early 00’s KS95 launched a morning show with “Meet Every Listener Cards.” Dan Seeman was the manager at KDWB and I was consulting….and everyone over there was mocking the card campaign. Dan shut them down by asking, “Going out every day and meeting hundreds and hundreds and hundreds of potential listeners is a bad thing?” The cards were individually numbered for listen-and-win contesting and they were good for discounts and freebies at clients.

John and Tammy at KSON in San Diego have done a couple of variations of “shake every listeners’ hands” but this is the loftiest goal. They’re going out to workplaces, delivering subs and getting high five. John & Tammy’s 100,000 High Fives (audacy.com)

One-on-one marketing is never the easiest but it WILL create loyalty in a lot of cases. Just in case, you know, some national company asks you to survey stations, who are you going to remember?

Things We Will All Eventually Do

Content is and will always be king. And smart brands are always looking for opportunities to turn into content.

KGGI did what we will all, probably do, which is to move to a new facility. So they presented it as “moving to Iowa (Avenue” and it registered about a 99.1 on the Richter Scale.

KLLL in Lubbock is undergoing some serious renovations so they invited the audience to follow along in a video series. KLLL Radio Station Renovation Episode 7 "Finding Mudflap's Paint Brush." - YouTube

New Spins To Old Things

Hot in DC is branding their national cash contest as “stacks”.

Fly in Orlando is branding their summer as “FOMO.”

Hair (not the Broadway musical)

Hair is a much overlooked promotional venue. Which is kind of sad because it’s pretty universal.

First, for Back To School, the Summit stations do a day of free haircuts at participating salons. And it blows up. Who doesn’t want to get their kid a free haircut right before school returns?

KZIA in Cedar Rapids once did DMV Makeovers and set up outside the license bureau and fixed and tweaked people’s hair before it got immortalized for a decade.

They also did “Daddy/Daughter Hair Training” and brought in stylists to teach dads how to do their kids’ hair, which is kind of an invaluable life lesson.

If you need charitable donations and you need them fast, the whole “If we hit our goal, I’ll shave my head” bit is Gold. Sarah Pepper raised $50,000 for Leukemia research.

And for concerts and other outdoor events, one of the Stingray stations had a mobile salon that they would set up on the plaza. A mirror. Some hair spray. Just the basic so women could do a quick touch-up on a humid, windy day.