CPR Promotional Check-Up

Breast Cancer Month

• A very wise man named Joe (or Joseph in Biblical times) at B-103.9 in Ft. Myers called every single Breast Cancer fundraiser in that market and has offered to go out and play music and MC for free. What a guy. Oh. And what great, simple Marketing.
• To add to the list I sent out last week, one of the Newcap stations did "Bra's In The Breeze" two years ago. Everyone in the market was encouraged to fly a bra from their car antenna or hang one out their workplace window.

Would NEVER Be Allowed At A U.S. Station

"We don't want to delineate the brand. Our music position needs to be our focus and with our digital platform still under-performing 3rd Quarter last year, and in a PPM world..." which is why people still listen to the Radio in places like Australia and Canada and, well, everywhere but here. Here's a station that's so popular, they're being punished. http://www.ntnews.com.au/article/2009/09/08/82561_ntnews.html And with that said, and to keep in the Aussie spirit, I'm attaching a great promo.

Do This. Today.

One of the Marketing Directors has been burning up the phones and emails, lining up (read: "pimping out") the airstaff to host highschool homecoming rallies.

The Missing "1"

They have a winner. It was lost. And now it's found. http://www.giant019.com/

Taste Of Colorado

Buttkicking is fun. When you're on the giving end. From Zac Davis at Hot in Denver:

I wanted say thank you to our Promotions Staff for getting a TEN out of TEN for the job they did this weekend at the Taste of Colorado and at Smiley's Fun Center for the High School Survivor Party!

We had a constant line of people outside our tent for 3.5 days this weekend at the Taste of Colorado. We exposed HOT 107.1 to over 400,000 people at the event and had something interactive going on the whole time with the Wheel of Fortune and the Break Efx Dance Crew. Long hours went into the planning and execution of the event and I couldn't have been more proud of our staff there. We had events going on while other stations' tents had people who looked bored just sitting there...letting the opportunity of interacting with their listeners pass them by.