CPR Promotional Check-Up

"Twilight: New Moon"

Arrives in a Cineplex near you in November. One of the OM's lobbed out some great thought-starters. LOVE the contact lens bit. If you could get away with posting shots of butts, then "Best Moon 4 New Moon" has potential and you'll also get about 16,000,000 webhits. Or do a kissing marathon but with people sucking on each other's necks, and maybe an event at a hospital or similar client: donate blood and get passes.

If you are a fan, you are REALLY a fan. Any of your DJ's that are into this should have their own blogs going and should be networking with other fan to plan their clothes, their before and after partying, and what they think the plot will be.

Sending listeners to the movie in a limo? Zzzzzzz.... In a hearse? 'Solutely.

Most of the stations seem to have upscale bar things happening in conjunction with their screening. You could also tie in a tanning salon (Palest Listener), teeth whitening and a blood drive.

Comedic, "Playable" Elements

Great morning shows are like great TV shows: after awhile the audience becomes tuned in to all of the character's quirks.

One of the things I always do with morning shows when we get together is dissect the team and see who has stuff that you can take and play with. One of the Producers was a serious, genuine, germophobe. So "Let's Make Heather Throw Up" became an occasional bit.

Kennedy at Mix in Boston? Her irrational fear is aluminum foil. I kid you not. And there ya go. Instant content. http://www.youtube.com/watch?v=UYChsI0tK_I