CPR Promotional Check-Up

Radio is best when it's:

• Noisy
• Relevent AND Irreverent
• Topical
• The stuff that people talk about

Radio is at it's worst, when:

• We're quiet
• Innocuous
• Play within the lines
• Blend in and get lost in all the other media messages out there.

Three great examples of Great Radio from a couple of weeks ago. Not one of these "reinforced the brand while broadening the reach of our digital platforms."

Whew.

* I had a client tell me "There's no such thing as a new idea." I replied, "I've listened to your station. You might be right." They are no longer a client.

Q-104 in Halifax dug down deep into the list of games played at 4th grade birthday parties and awarded a trip to the 25th Annual Rock & Roll Hall Of Fame yesterday...by having their 100 qualifiers wing paper airplanes at a target in the center court of a mall, from the second floor balcony. They had 104 seconds to fold and fly. One got in the target and will be off to the event.

* What did you do with the Balloon Boy story? (Zactly) Power in Miami flew a cat and made all the local news. At Hot in Houston, Book and Sarah got an inflatable love doll, christened her "Falcon" and sent her off into the sub-stratosphere. (She landed in the middle of a local interstate)

BTW: in San Francisco,we bought eight of these dolls, dressed them in Wild shirts and tethered them under bouquets of helium balloons at remotes and appearances. About, oh, 8000% better at getting people's attention then a van parked on a sidewalk and one banner.

* And finally, Tik Tak from 92.3 NOW-FM in NYC got on the air and and after working his audience into a lather over the Colorado incident AND the Yankee's, tied the two together. During afternoon drive he launched an inflatable baby...with a pair of Yankee tickets attached. Great launch video at http://entourage.923now.com/catch-the-baby-for-alcs-tickets/ It was found in New Jersey the next morning at 10 am by a rabid Yankee's fan named Luis who glanced into his backyard...and there they were.

Me? I would have made listeners sign up for the Loyal Listener Club, listen for their name, and then text in to register to qualify. But that's just me.

Here's what you should do:

• Get a grocery store to commit to a dial position number of turkeys.
• On the morning of November 25th, release a dial position number of bouquets (at least five each) balloons with a paper turkey underneath. Bring to the station and get a free pumpkin.

We did this with turkeys in Houston. The sky was fill with flying turkeys. It was historic.

Was sitting at a car dealer with Jo Jo Wright and, bored, started tieing business cards to balloons and letting them go. During one of the breaks he said the first person to find one and bring it in, would get NKOTB tickets.

Charlotte literally shut down for a day as people searched for these things.