CPR Promotional Check-Up

Pizza Clients

One of the stations was looking to do something with a stand-alone pizza purveyor in their market. What if you did "F.L.A.T. Food, Fast"? Text in from work that you're Feeling Lazy And Tired, and the F.L.A.T. Fleet will arrive in 60 minutes with some free flat food.

Cell Phone Clients

Probably none of you have these clients so skip to the next item. But if you do, what about having the morning show, as The Not Ready For Landline Singers, do some off-key caroles that can be downloaded off the client's webpage. Maybe for $1 donation to a toys charity.

Listening Parties

Every once-in-a-while you will have the opportunity to do a CD Listening Party. By-in-large these are usually done in such exciting locations as music stores. (sarcasm implied)

This came up when Hot 89.9 in Ottawa had Fergie coming in for a listening party. A club would be all right. What would be a great place to hear a new CD? A recording studio. None of your listeners will ever get to be in a recording studio. You can dress it up to look cool. It's a hook.

Maybe do the Stealth Location and give out a payphone number to call at a specific time. They then have ONE HOUR to get to the place.

People like exclusivity. They like to feel like they are enjoying something else that no one else is. The secret location thing has that vibe.

Option #3 would be to take a listeners' home and turn it into a night club. Searchlight out front. Martini bar. Soft couches. Kickass sound system. Food. VIP area.

The key to the turn-your-home-into-(insert venue) is to not just randomly qualify. You want to go and do site checks before picking the winning home. 98PXY in Rochester once did a Christmas concert at some listeners trailer out in the woods.

A Morning Show Bit That Is A Hit

It's football season and a couple of years ago the CC Country station in Duluth did one of the funniest bit's I've ever seen on video on a station site. The young woman on the morning show was bagging on football. I mean, they wear pads. C'mon. Quit making it out to be such a "manly sport". This was the pretense, the set-up, to her getting decked out in full gear, pads, helmet; everything. And having highschool players tackle her. I mean, RUNNING, FLYING shots at her. It was great. They nailed her. She was laughing the whole time but eventually threw down the ball and fled...and they caught up and nailed her again. Boom. Do this.

When Stars Attack

The guy who does the TV reviews for the Minneapolis paper has been networking with his counterparts at daily papers around the country and has been highlighting bad star experiences they've all had. The junkets where you're supposed to get 3 minutes with some actor and he's a total dick. They've had some really funny ones. This is the stuff the audience wants to hear. You should be networking and compiling artist encounters and hitting a few on slow mornings.