CPR Promotional Check-Up

Cell Phone Fugitive

This is something that Wired in Philly did as a one-time bit to win something like front row or meet and greets.

Mid-morning show, there's a car alarm from outside. Rocco runs out, his window has been smashed and his cellphone was stolen off the front seat.

Person calls the hotline (number was in the phone) and thanks Rocco. Great calling plan he has. He's going to need to keep it....but...like with the Butt Dial Bit (which for the 1000th time I can walk your through), he forgets to turn off the phone.

Basically, you listened throughout the day as they potted up the live audio of this person walking around town.

Rocco needs to get the phone back. There are, uh, photos of him with his Thai hooker girlfriend Jenny. (She cut a lot of the imaging for the station) So he offered the m&g's to whoever could go up and say, "Give me back Rocco's phone!"

Again, this is not Rocket Science, though, in a PPM World, people will totally overthink it. You need:

• A guy
• A prize
• A cellphone with a clip on lapel mike

Granted, it's not text-a-keyword-to-earn-VIP-points, but its close.

Tran Translvania Orchestra

A morning show with spunk(c) and drive(tm) and with:

1. The music bed to "You Belong With Me"
2. A female who can warble decently (not a euphemism)

Would re-write it with Twilight references as "You Belong With Me For Eternity" and have a nice little parody song to coincide with the big freaking film release.

The Wheel Of Macy's Cliches

I listened to a station in Denver two years ago where, on the day before Thanksgiving, there was literally no mention that millions of people were piling into cars, flooding the airports, emptying the grocery stores...it was marginally surreal. They were in their own very weird, cut off from the rest of the planet, zone.

Here's something to get you thinking Bit Wise: Wheel Of Macy's Thanksgiving Day Parade Cliches. You take ten callers and for each of them you spin the wheel. They each are assigned a word.

• Sparkling
• Spectacular
• Warmth
• Joyous
• Magical
• Festive
• Wonderful
• Basking
• High-Stepping
• Crazy/Wacky/Zany/Loveable (usually in reference to a character depicted as a balloon)

You have an intern watch the show and every time the trio from The Today Show use one of the terms, make a notation. Person whose cliche gets the most votes, wins a tree, or a primo spot at your market's holiday parade, or some twinkle lights, or...the ultimate Christmas cliche: a fruitcake and a Chia Pet.