CPR Promotional Check-Up

Bad Rudolph/Mad Santa

One of the stations had a buttload(r) of turkeys to giveaway for Thanksgiving. As scintillating as saying "Caller ten gets a gift card to buy a turkey at Hyvee!" is, they presented it as having a conference room full of live turkeys. Several times a day the morning guy would step to the door, open it, you'd hear a cacophony of squawks and screams and flapping wings as he was attacked while grabbing one of the birds and dragging it out.

Having a character in your promos always elevates it to the next level. Ask and I can shoot you the promo from KOB-FM in Albuquerque where their IT guy is going slowly mad from the hundreds of thousands of texts he's having to sift through as part of the stations Fall Fantasy Flyaway promotion.

Another station is going to play off the conference room full of turkeys bit, but with an angry, pissed off reindeer. The station got it from a treelot that couldn't pay their bill. Now "Bad Rudolph" is living in the Promotions Department and the intern who goes to get the winner's prize every hour is stomped and attacked every time they enter the office. This will be their umbrella contest methodology for December.

And yet another station is hiring a down-sized mall santa to help in Promotions. "Mad Santa." Angry. Surly. Bitter. He'll be the spice to all of their holiday imaging for December.

Egg-zecution

Thank you to Robin Thompson at Radiowave in Windhoek who passes along a bit from a station in South Africa. It was actually turned into a promotion for a car dealer. So they made money and they did a great stunt.

The morning guys did a pretty standard bet between themselves over the outcome of a big rugby match. (Insert football, hockey, basketball, synchronized swimming) The loser went to the dealership and listeners came to barrage him with 1000 (past due, not safe for consumption) eggs. The station and the car dealer donated 1500 fresh eggs to school lunch programs.

This is the testimonial from the client:

"A month ago we were an unknown entity - today not many people do not know where McCarthy Ford and Mazda Pretoria East is!" He adds that he would definitely go the more alternative radio route again. "Many motor industry players continue to use generic print ads, which really don't stand out and tend to get lost in the clutter. In my opinion (and experience), they're basically throwing money down the drain. I pioneered the use of radio at my previous dealership with great success and I think the Egg-Secution concept once again proves the unique ability of radio to really bring a brand to life. This has resulted in us raising awareness of McCarthy Ford and Mazda in the minds of our target audience and establishing its association with the greater Pretoria area.