CPR Promotional Check-Up

Bagpipe Idol

Congrats to KOOL-FM in Halifax where they've been nominated for the haughty distinction of winning a Crystal Award. Their contest sent a listener golfing in Scotland for being the winner of Bagpipe Idol at a local drinking establishment. The promo is historic. Ask me at nwcpromo@earthlink.net and I'll send it.

Yea! We're Going On A Fieldtrip!

"Fieldtrip". The word envisions memories of schoolwork left untouched as we boarded the bus to go somewhere, anywhere, that allowed us to journey away from the classroom on a vague promise of an educational experience. I mean, seriously, who DIDN'T like fieldtrips?

What if you use the term for an at-work promotion that sends offices of listeners out for a day of fun? A theme park? A casino? The beach? Bowling? Who cares? All that matters is that they're away from the office. Much like us getting to leave school for three hours. Who cares where we went as long as we went somewhere. (Spoken like a true Radio Professional.)

The amazingly successful out-of-the-gate Rewind 94.9 in Cincinnati does these...and it's large.

As Heard On KBEK

My guilty pleasure radio station is KBEK out of Mora, Minnesota. I discovered it on Christmas Eve 1995. First Christmas at the farm and I had such a bad virus that I eventually landed in ER being asked questions like "Have you traveled to Africa or India in the last 30 days?"

Laying in bed, fiddling with the radio, I found them. They did and still do have the most amazing Christmas format on the planet.

Not a 30 song playlist. It's WIDE. It's like someone went to a garage sale and just bought old vinyl for 25 cents a pop. Sadly they don't stream or you would be blown away. Great great local radio.

So, I punched in to see if the holiday music had started and the guy in the afternoon was doing his 'zany funnies' feature. Straight-from-a-prep-sheet stuff with Laurel & Hardy whistles and zingers to punctuate each bad joke. The first was about "Chris Henry from the Cincinnati Bengals hurt himself last night when he fell..." and it ended with "His girlfriend must have gone to the Tiger Woods school of driving." Zing! Sadly, he died ten hours before this and the DJ had yet to get the news.

This was followed by three bad jokes about Tiger Woods and then, "A Chilean weightlifter was in for the surprise of her life when she gave birth during practice last weekend. Coincidentally she was working on her snatch."

Now, he either thought the prep service joke was about grabbing the child before it hit the ground, or he was clued into the double meaning. I almost drove off the road. Considering that KBEK's advertisers include Gordy's Boat Repair, P-D's Embroidery and The Hinckley/Pine City Flames snowmobile club, plus most of their listeners are rural folk, I'm going to assume he thought it meant a verb.