CPR Promotional Check-Up

Best Thing You Could Do For A Military Guy

Dave Ryan at KDWB in the Twin Cities, like a lot of stations have done, did a great bit once where he recorded greetings, messages and music for local men and women who are deployed in Iraq. They burned a bunch of CD's and these were given to family members to send over to their loved ones. What would be larger? Find a woman who is pregnant and whose spouse/boyfriend is overseas. Get audio of the baby's heartbeat and the sonogram picture of the baby, and post them on the website so he can log on to see/hear his new baby.

Jail: Always Comedy Gold

Karson and Kennedy at Mix in Boston used to do a killer bit when they were in Memphis. They'd send their stunt dude down to the courthouse (at 201 Poplar) to interview people in the morning as they get out of jail. It's called "What You Doing In The 201" and it is FUNNY. But then, I think that still-drunk hookers who have just bonded out are funny. Also being done under a different name by Booker and Sarah at Hot 95.7 in Houston.

Winning Because, Well, You're Special

Back before Granham tanked it, 100.3 Jamz in Dallas was massive. Huge. Clifton got them doing a non-traditional contest that was a homerun for them. Q in Philly did this for awhile back when we consulted them: just take random callers and award them prizes. No annoying pre-sell. Just take a caller, congratulate them and give them a prize. Special Ed at Wild 98.7 in Tampa put together something similar for the people in the database: "Just letting u know that I have now started creating a Freakshow listener database that has peoples full name, address, phone number, and e.mail......

From this list, I randomly send out a prize pack with tshirts, dvds, cds, etc....THANKING them for listening to the show. I've also linked up with dunkin donuts and now deliver a couple of dozen donuts to their homes and jobs.......trying to make them feel as special and connected to the show/station as possible...."