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CPR Promotional Check-Up
February 26, 2010
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Can't. Beat. "Topical".
Radio is at it's best when it's topical. Topical isn't always happy. Clear Channel in Pittsburgh, when there was a mass murder at a fitness club, acknowledged it and dealt with it. Because, to not, would have made them sound like idiots. Ditto with Ace & TJ in Charlotte on any of a number of occasions.
Superbowls, dead celebs, any stupid act by Lindsay/Britney/Paris, Conan O'Brien...if it's topical, then voile': you have something to play with.
I truly and sincerely believe I'm going to move to South Carolina. Nice weather. Great cost of living. Good fishing. And dumbass politicians. Too many to name.
The Lieutenant Governor made some ASININE comment about welfare recipients:
"My grandmother was not a highly educated woman, but she told me as a small child to quit feeding stray animals. You know why? Because they breed. You're facilitating the problem if you give an animal or a person ample food supply. They will reproduce, especially ones that don't think too much further than that. And so what you've got to do is you've got to curtail that type of behavior. They don't know any better."
That weekend on Hot 98.1 is a "Feed & Breed Weekend". Winners got dinner at Sharkey's Pub, and a swag bag of accessories from Lucy's Love Shop.
One of the stations was stuck for a weekend theme yesterday and was trying to cobble something together. The four questions you should always ask are:
- Anything pop culturish happening? (Idol, maybe, would be an example right now. Superbowl next weekend is a given)
- What's everyone in town talking about?
- What are you on the air pumping right now?
- #1 song on the station?
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