CPR Promotional Check-Up

Worst Websites

Thanks to Jerry Noble at Regent in Grand Rapids for sharing this link to where Mark Ramsey is compiling a list of the worst station websites. http://www.hear2.com/2010/02/presenting-the-ed-wood-award-for-the-worst-radio-station-website.html?utm_source=Subscribers&utm_campaign=bb3ba83aaa-TRI_02-03-2010&utm_medium=email

The Bugitive

The Fugitive(c) has you looking for a person. Bug'd has you looking for a live mike. What happens when you put them together? Wired in Philly tried it one time with the morning guy having his cell phone stolen from his car. They dialed it and listened for SFX and street noise and conversation. It's the Secret Sound (which was huge in 1965) but live and updated. Find the cell phone thief and retrieve the phone and win.

Radiowave 96.7 in Windhoek has done Fugitive, Bug'd and The Missing 9. And this morning...the host's car was broken into (you could hear the alarm in the background) and his phone was stolen. Game on.

Car Endorsements

Tommy Kramer had a great line: "When you get on the air and say 'My friends at Morris Toyota...' you're listeners know they're not your friends. They're people who are paying you to pretend that you've used and enjoyed their products or services. They're not that stupid."

True story: a friend unprompted told me that "(DJ) is such a whore. Every time I listen to him, he's talking about some other endorsement deal." This person isn't in Radio.

So....one of the stations has an auto company that would like their PD/Afternoon Guy to endorse a car.

Said-air talent has been driving one of their cars for eight years and is actually a big fan of the company and their service follow-through.

Said-advertiser did not want just a standard "This is Paige Nienaber and when my friends at Yugo asked me..." shlocky spiel.

The original idea (but can't be done because of web constraints) would be a series of romantic videos of the PD out, vacationing, on-dates, commuting, with his true-love: his car. To the tune of either "Long May You Run" or "I'm In Love With My Car." Like the "Will It Blend" youtube series.

What we've decided on was a Deep Thoughts By Jack Handy series of vignettes. Like:

THEY SAY YOU SHOULDN'T TEXT AND DRIVE... THE THOUGHT NEVER OCCURRED TO ME. ... I'D NEVER TREAT MY (BRAND) THAT WAY.... SHE ALWAYS GETS MY FULL ATTENTION.

THEY SAY CLEANLINESS IS NEXT TO GODLINESS... QUITE FRANKLY... YOU COULD DINE ON MY DASHBOARD. WHICH IS REALLY NICE... CAUSE THE CUP HOLDERS REALLY CONVEINENT... AND IT GIVES A WHOLE NEW MEANING TO DINE N DASH.

I WAS LISTENING TO RADIO... AND GOT INSPIRED BY A SONG.... SO I DROVE MY CHEVY TO THE LEVEE... AND IT WAS $6 FOR PARKING.

"I took my Chevy out on a Friday night. We had dinner. Went for a long drive. And we went home together. Do you think I should tell my bike?"