CPR Promotional Check-Up

Harmful To Small Insects

My inbox has been getting a lot of requests for AFD stuff over the past few days. Which is kind of heartening.

The big seismic shift over the past six or seven years is to self-contained, no-jock-involvement bits. Fake product. Fake spot. Fake website.

A station in BC did a thing last summer that touted that they had a sub frquency at 99.7 that was inaudible to humans, but caused devastating ear damage to mosquitos. So all summer long, when you're out, play The River at extra high volumes and you won't have to worry about mosquitos at your picnics and gatherings.

To this, I'd add something in quick-spoken, tagged-on legalize about how this new service does, unfortunately, deafen and serilize one in ten dogs.Sorry. We're still trying to work out the kinks. Also, "If your infant experiences Irritable Vowel Syndrome, loose stool that gives off the odor of depleted uranium rods, or inverted nipples, please discontinue listening and consult a physician."

Did You Know?

That US stations can get this service but live and with a delicious mix and blend of the profane, bawdy, heart-felt community service and sales-related...on barter? Shoot me an email at nwcpromo@earthlink.net and find out how?

Made With Real Bits

A couple of stations have gotten requests from an un-named client in the last 30 days. You really have to wonder what kind of mood elevators the agency folks are on when they come up with their suggestions.

Again...there is always a way to fix these. And in both markets, we did. It took a whole three minutes.

To add to:

• We don't do Client Prize Packs (add a station prize and lose the term "prize pack". This isn't 1986)
• We don't do trivia based on clients products
• We don't have listeners call in and talk about "their stories of using the product"
• We don't write imaging or jingles for them

Here are some more things that, when they pop up in a proposal, dictates a fix;

- Midday DJ, (name deleted to protect the innocent) will air live talk ups about (gender non-specific pronoun) experience using the various (client) brands

And this is is simply too much to ask people to do. The good news? Last year they had a hoop that involved going to the website and registering your name.

- announcements will direct listeners to look for the (client) FSI in the their local Sunday newspaper on March 7 and then listen to the station on Monday, March 8 to answer a question asked about the coupon for their chance to win one $250 gift card (may be to a specific retailer) -