CPR Promotional Check-Up

How To Get A Month's Worth Of Web Traffic In Ten Minutes

Do what Mix 96.1 in San Antonio did last Friday afternoon.

They have a LOT going on. A Taylor Swift show. Spring Break thing. One Republic. "Alice In Wonderland".

One of those "when it promotionally rains it pours" scenarios.

A literal last minute flyaway to Dallas to see BEP's dropped in their laps last night.

All day they'd been promoting to listen to Russell Rush at 3:12 pm.

He just got on the air, announced the trip. It's very simple. Go to the station website and find the "pea" they hid, call in and tell him where it is and they're going to the show.

Work productivity in San Antonio officially ground to a halt as everyone hunched in their cubicals staring at the computer, trying to see if that "thing" in Rihanna's hair is a pea.

The 101's

This is the "series name" for what KZIA in Cedar Rapids does with taking listeners out for lessons and first-time experiences. Like Golfing 101. A bunch of listeners go through lessons with Ric and Scott and then get a free day of golfing with the morning show. Great, awesome quality time with the morning show. Marketing at it's best.

Next? Chutes & Ladders

"Mouse Trap" comes to Vancouver. This is from Kid Carson at The Beat: this is so retarded, i had to pass it on... Canadians are maybe to easy to entertain... haha

A spin-off of the typical "Stupid News" bit... i call it "WTF" (what the f**k) all the show players jump in with their story then recently i felt some show members were bringing in LAME-ASS stories... so last week i came up with "Mouse-Trap Trivia", to follow WTF...

basically... a listener answers a trivia question based on each show member's WTF story... if they get it wrong, it means that WTF story sucked, and wasn't memorable enough.... and THAT member of the show has to stick their finger in a Mouse-Trap.

it so stupid, that it's funny... great listener response! (by the end of the first week, you'll get a listener who answers wrong on PURPOSE just to hear someone get the SNAAAP!!)