CPR Promotional Check-Up

Osario Hislip

Rob Johnson at KOOL in Halifax had that as the signature name on his emails. Got it off some spam that he received and he did it to see how closely people read his correspondance, ie: if they catch it. (It reminds me of Boomer The Bass Pig, a fictitious MD that Rick Thomas created at Z-90 to mess with the labels.)

One of the thing things we do at Street School is to assign all the kids their names for the Summer. What if you gave them all names from spam that you've received. (Mine would be John Cummata. I get 23 things a day from him, concerned about certain size issues I'm percieved to have.)

Spam Or Scam

It's something that ALL your listeners are familiar with. So, as a morning show bit, you have callers guess if what you SAY was in your inbox was Spam or madeup. Take what I opened up this morning:

• "Get Me Out Of Debt" from Imalda Ouelette (spam)
• "Grow Your Liver With Green Tea" from Jurg Blanston (scam)
• "Cialis Soft Tabs Have Never Been This Cheap" from Barbarahoqdexu D. (Also known as "Eye Chart" in highschool)(spam)
• "Lonely Brazilian Exchange Student Seeks Love" from Loilta Hernandez (scam)

It's like Porno Movie Title Or Not.

Fat Cheerleaders

In terms of Buzz Starters, this was one that took on a life of its own. I heard it done on one of the CPR stations where the Night guy casually mentioned that the cheerleaders from a certain area highschool were, well, fat. Phones blew up. They were fat. They weren't fat. They even got one of the girls on to say that while they weren't fat, there coach was. But you KNOW that every kid at that school was listening the next night to hear the arguing and finger pointing.

Turning Japanese

I blasted into one of the Clifton stations several years ago right before April Fools, and it had slipped through the cracks. Nothing on the calendar. So I took it upon myself to go over to the university and pay a visit to the International Languages Department. Recruited some foreign students and when April 1st rolled around, the station had a very international feel: mornings were done in Japanese, mid-days in Sri Lankan, afternoons in Russian and nights in Senegalese. This wasn't promoted. People just tuned in and heard the same music, the same promos, the same imaging...but someone speaking in an unintelligible language.

The key to the bit is to stage calls from "listeners" who talk with the jock as if nothing was weird about it. Request a song in English. Have the DJ reply in Swahili and then have the listener reply "Hey, that's great. I love you guys!" And you need to go for obscure languages. Spanish, French and German? Won't cut it.