CPR Promotional Check-Up

Something That Needs To Be On Your Agenda For Street School

First, how are you doing with recruiting interns for the Summer? Best intern staff, annually, and without fail, is at Citadel in Saginaw. You know why? Because Rachel is recruiting, actively recruiting, beginning in January. Not just posting a flier or two. She's out working the schools.

Then you need a day of training.

And ON that day of training one thing that should be taught? How to take photos at promotions. Not just for the website, but for client recaps. Because life is too short to do a great event with Dr. Pepper and have the agency reach out to you three weeks later, wondering why the client logo wasn't in any of the shots.

NOW in NYC had a great wedding this past weekend. It made the national feed for ABC. And the photos? http://923now.radio.com/2010/02/15/now-entourage-chunkys-white-castle-wedding/#photo-1

IM @ Work

Alice in Denver had a client that wanted to give away spa treatments. 99.99% of all stations would do a contest and make listeners come down and get a gift certificate. Alice? Went and did Day Cube Spa Treatments. They took a makeup guy, a hair chick, a massage therapist, a peddy, a manny, the whole shebang, and "did" listeners in their workspaces. They even brought an armoma-izer, herbal tea and cucumber sandwiches.

What if you did Instant Massages? Text in where you are tired, stressed, achy and illin' (I can't really pull that off) and have a guy with a massage chair show up in 60 minutes to work on them.

Text What's Next

One of the all time great remote games was CD Scramble and was the hook du jour for KSFM in Sacramento to get people hanging around their booth. Basically it was set up like a casino game and you "bet" what the next song was going to be. (I can explain more if you are interested.) But it always built a crowd and it also trained people on the music.

The next level or new generation of that would be a Programming contest. At either a cue or an appt., you take texts from the audience predicting, guessing what the next song will be. If you texted in "Don't Want To Fall In Love" by Jane Child and gosh darn it, for some reason the station actually played that, you win.