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CPR Promotional Check-Up
March 17, 2010
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Pluck A Duck
Sometimes your next contest methodology is as close as the stripmall-parking-lot carnival at the Walmart down the street. Q in Memphis had a hottub to giveaway. They filled it with 107 rubber ducks. The qualifiers each stepped up and plucked out a duck. One of them had "You won!" written on the bottom. Next? Picking up pop bottles with fishing poles with little rubber circle things on the end of the line.
For The Beers
Several of my clients have reached out and are being hit up by beer companies for Summer promotions. One of the things you see is that staff at bars and clubs are pretty team-like. They socialize together. They party together. They'll often be in amateur sports leagues as a team. What if you did a market-wide Bar Olympics. Invite 40 bars out on a Saturday to play softball. The winning twenty teams gather in a couple of weeks for volleyball. The winning ten teams get together for sandcastle building or mini golf, you get the idea. You narrow it down to one group of club workers who all get a trip to Las Vegas to relax and be served and waited on. For the beer and the station, I love the prospect of signage in all these drinking venues.
A Nice Way To Acknowledge A Long Tenure
KZIA in Cedar Rapids is one of those stations that you could take pretty much anywhere and they'd win. Mo Holland is one of my favorite Radio People and has been there nine years. She's compiled a slide show from her years. Nice way to recap cool stuff they've done in the past http://www.kzia.com/INSIDEZ/ZPEOPLE/MOHOLLAND/tabid/57/Default.aspx
Poker Runs
Don't dismiss this just because your audience might not be into motorcycles. Bikers of the peddle variety could do this too. On a Saturday you send a mass of listeners on wheels out for a day in the fresh air, following a pre-determined course and stopping at locations where they draw a card. When they get to the end there's a party and the person with the best hand, wins. There's always an entry fee and proceeds go to charity. If you did this with Subway or Taco Bell (a client with locations all over the place), those could be the stops where you draw a card. And they could feed all the riders at the end. I've never seen a station do a Run. Could be large.
Lottery
One of the Newcap stations has an opportunity to grab some lottery money off the table. What if you did "Winning Is NOT Rocket Science" and every week use a different way to pick the numbers: a baby throwing creamed peas at a board, a gerbil chewing numbered squares, a cow pooping on a grid, numbered softballs in a laundry dryer: you play those numbers on a $1 card and a dial position number of listeners are in a pool to split that weeks winnings.
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