CPR Promotional Check-Up

Vegas

One of the (thankfully) former clients did a contest three years ago to send some winners to the RMA's in Vegas. The promo sounded almost as exciting as a spot for a car dealership remote. I suggested burying the RMA part of it and emphasizing the drinking, the partying, the up-till-dawn gambling, and the waking up in a puddle of puke in a hotel hallway. I was informed that their audience, 18-34 year-old women did not carry on that way when they were in Vegas. (And you wonder why I'm thankful they're a former client?)

Qualifying people with CD's for a Vegas trip? Sucks. File these suggestions for your next Vegas flyaway.

• "Yank Our Crank". Get a hundred qualifiers and a slot machine. Replace the bells and oranges and cherries with pictures of the airtstaff and station logos. Get three logos and get the trip. But make the other combinations worth something also. Line them up and start working them through the line, one after another until someone gets the trip. Hopefully most of the people will get a couple of pulls and win at least some movie tickets or a t-shirt.
• KDWB did a thing where they had fifty families of four playing in a giant boardgame tourney in the center court at Southdale to win a trip to Orlando. You beat the other family in "Mystery Date" and then moved on to another table and another game. What if you did this (not with families) but with 100 listeners playing poker. Five players to a table. Twenty tables. Have someone from the station at each table to peak over their shoulders and help them. For the amateurs. TV poker tournaments are huge. Maybe when it gets whittled down to five players, you have a TV anchor be the dealer.
• "Throw The Dice To Paradise" would have a dozen listeners, each with a pair of dice, throwing them and the first person who throws a dial position, like two nines in a row followed by a five (99.5) would win. Or, if you have a .1 in the dial position, then add up all their rolls, ie: first person to throw "951".
• A station-to-remain-nameless is going to do a Blackjack tourney to pick the winner of a Vegas trip next month..
• What is the biggest travel destination for people who live in Hawaii? Las Vegas. It's a cultural thing. They love to gamble. So Clifton started something at KRTR in Honolulu that ran for over a year: Radio Roulette. It was imaged as if the station was running a casino. There was the SFX of an elevator, the door opening, and then the crescendo of casino SFX. You placed a bet, they spun the wheel and you either won cash or you didn't. One of "those" contests that cause major ratings spikage. One of the CPR stations did Jaroulette to win a trip to Vegas to see Ja Rule. For a Vegas trip you could take 38 qualifiers, assign them each a space on a roulette wheel, spin and whoever has the ball land in their space, wins.
• An oldie but goodie which debuted at KSFM in Sacramento is "Vegas Or Bus". Very simple. You get a winner. You fly with them and their guest to Las Vegas, you go to whatever casino they feel most comfortable in, and they get $1000 to bet on one hand of anything. They win? They get the money, they stay the weekend, they get a flight home. They lose? They are packed in a cab, go to the bus depot downtown and are put on a Greyhound home. Killer hook.