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CPR Promotional Check-Up
April 23, 2010
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CSI (Concert Seats Instantly)
One of the stations has TV trade that would run during "CSI". Which is moderately huge. If you could run quick vignettes of a who-done-it, and the listeners had to solve them for a pair of tickets to every show that comes to town this summer, that would be great. Not as large as some headshots of artists and a positioning statement, but close.
106.1 Kiss FM in Dallas just did Taylor Swiftly and had the street team deliver the prizes. From Maloree Hood: When we did Taylor Swiftly, peeps loved it. Feedback was awesome. Dfw is so big - I think not having to drive to the station was as big a prize as the tix themselves.
The Weekend That Sucks
When it comes to weekend contesting, "vibe" outweighs "prize". As happened with this promotion in Tampa where hourly prizes were lypo'ed out of an interns butt. You didn't know what you won...until it was sucked out.
Prices That Will Clean You Out
One of the stations has a car dealer with it's own unique set of challenges. Not the least of which is that it's a trek to get there. The idea? You sign up and register on-line for a test drive. A cleaning team from a client shows up at your door and while you're gone, they give your home a Spring Cleaning.
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