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CPR Promotional Check-Up
May 4, 2010
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Let's review everything we've learned in the last 60 days.
From a Press Perspective, we learned:
- TV will cover any deviation to a prom, prom dress or any variation there-of.
- "Health Care" is currently a Hot Button, like Kids and Pets always are. Stunt, parody, etc....you'll get press.
From a Digital Dimension, we discovered:
- Hiding a leprechaun on the website got 93.1 The Wolf in Greensboro 9000 unique page views in 47 minutes as people tried to win a trip to Las Vegas.
- With Taylor Swift tickets and passes, Q-102 in Cincinnati added 600 "friends" and went from 2500 Facebook hits the previous week to 15,000 in four days with the Ticket Bandit.
- And Eagle 97 in Norfolk for April Fools announced they had nine errors on their website. Find them all, email them in and qualify for concert tickets. Their hits were up 50% for the day. Which I know NO ONE cares about...but...file for a slow content day.
Drew Carey did this on his show. http://www.answers.com/topic/the-drew-carey-show-what-s-wrong-with-this-episode-tv-episode
Think of it as Count The Songs but FAR less boring. And with a budget of over a million dollars an episode and millions in ad revenue, why can a TV show underthink it way way less then someone in the most immature of mediums.
This was already done as a one morning feature on Q in Memphis.
For the record? Eagle's mistakes were:
- Header graphic is 97.3 The Beagle
- Jimmy Ray and Jen on-air image has names backwards
- Karen West on-air image has name backwards
- Mark McKay on-air image has name backwards
- Today On Section says we have 99,999 facebook fans
- Today On Section says to "Join the Beagle's Nest"
- Contact Us section says we're located at the same address as the Grand Ole Opry in Nashville
- Concerts Page - Kenny Chesney is going on a 1-stop concert tour and performing at the next Live at the Eagle's Nest on April 24th!
- Jobs Page - Jimmy Ray is retiring and Jen is looking for a replacement...it could be you!
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