CPR Promotional Check-Up

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So, I'm assuming you have Mothers Day all dialed in and locked down. You need a Mothers Day bit for tomorrow morning and a weekend theme. Here is some stuff that theoretically you could still pull off in the time remaining.

Mother Shuckers
In much the same vein as the Wild/Tampa "Clock Suckers" Weekend for Daylight Savings Time, this would award dinners at an oyster restaurant to moms and their families. Also could be done as Give Your Mom Crabs. A dinner for the family at a nice seafood restaurant? That's a nice prize!

Breakfast In Bed
When I worked in Charlotte we got Tommy Chong for some inexplicable reason. So instead of just doing some lame interview, we surprised a listener with breakfast in bed for his wife. Tommy went and did all the cooking. It was funny and just a little disgusting. Maybe do this with the morning show and a listeners' mom/wife.

Cute Audio From Little Kids
At the opposite end of the spectrum from the above promotion, send one of your jocks who enjoys hanging around playgrounds and daycare centers out to get audio of little kids saying cute things about their mommies. Guaranteed to induce insulin shock. Run the audio back all that weekend.

Mommilies
A "mommilie" is the term for any phrase used in frequency to frighten you, guilt you or otherwise persuade you to do their bidding. "You'll shoot your eye out!", "Wait until your dad gets home!", "You'll go blind," "Stop trying on your sisters underwear"...uh, I had a friend who used to get that one. Anyway, solicit classic mommilies and award the best with fabulous prizes, which leads me to...

CYA4MD
Even on a Lite Rock station, "Win a Mothers Day Gift Basket!" is pretty lame. A basket of prizes is fine; you just need to make it sound better then some cheap thing you could get at Walgreens at the last minute. If the winners had them delivered by the street team to their mom, then this would be "Mom's Easiest Delivery." I also did "Mother's Little Suck Up." And you'll want the audio from "The Office" of Michael raving about how a gift basket is the best gift ever.

"My Mom Dresses Too Damn Sexy!"
Or any other Jerry Springer/Mom-related topic. It would be fun to do some of these on the morning show leading up to the big day.

Drive Mom Crazy
One of the morning shows did this and put listeners on the phone with their mom (who didn't know she was on the air) and they had one minute to make her scream or cry. Or both. One of the calls was with twin sisters and they told their mom that they'd just signed a deal with Playboy to do a lesbian pictorial. She started balling about 14 seconds into the call.

Throw Momma FROM The Plane
KOOL in Denver won an award for this three years ago for Promotion Of The Year. Every time senior citizens jump out of planes, it gets press.

The Mother Of All Weekends
A KUBE weekend contest that awarded pre-paid calling cards and qualified everyone for a trip to Vancouver to see Celine Dion with their mom.

Phone Home To Mom
The pre-paid calling cards bit is always applicable this time of year. Other stations have taken over a bank of phones at a mall and paid for all the long distance on those. WBLX in Mobile did phone company gift certificates. If your phone system in the studio has conferencing capabilities, hook up listeners with their moms live on the air. Kinkos has teleconferencing capabilities, so that might be something cool to do; let mom's see and talk with their kids and grandkids. KDWB in Minneapolis did a "No Excuses" Weekend a few years back. People called in with the best excuse they'd ever used on their moms to win pre-paid calling cards....so they'd never again have the excuse to not call home.

Music Your Mom Hates
This is a 102 Jamz/Orlando weekend from back during the Duff Lindsay era. Basically a music weekend that allows you to play lots and lots of music guarenteed to make mom turn beet red.

Mothers Day Challenge
Welch and Woody did this back when Carlos Pedraza was still driving their van at 102 Jamz. It had a "Newleywed Game" methodology. Basically they took a listener and asked them something like, "What's the most embarrassing thing your mom ever did to you in front of your friends?" Then they'd conference the mom, ask her the same question and they won if the answers matched.

Movie Moms
And TV too. For weekend contesting, feature bytes from some of the great TV and movie moms, and the hourly callers have to ID them to win whatever you're giving away. There's lots to choose from. Faye Dunaway in "Mommy Dearest". Meryl Streep ("A dingo stole my baby!"), and Mrs. Brady, Arnold, Huxtable, Partridge and Cunningham. And don't forget Michael Keaton as "Mr. Mom."

"Yo Mama!!"
The Beat in Norfolk awarded prizes all weekend to the callers with the best "Yo mama!" jokes.

Stupid Mom Tricks
Looking for something for the morning show to do that Friday morning? Here ya go. Concert tickets might be the incentive for moms to come down and show their hidden talents.

Searching For Mom
With companies like Find People Fast and all the internet-based search services, this could be fairly easy, and large. Maury and Jerry have made a nice career of doing this at least once a season. Help and mom find her kid, or a kid find their mom. A great, press-worthy bit for the morning show.

M&M
This was KDWB's contribution from 2003. The weekend contest stood for "Movies and Mothers" and hourly winners won tickets to take their entire family to their choice of movies.

Why My Mom Is The Bomb
This was an e-mail bit from U-92.7 in Palm Springs where people nominated their mothers for an ultimate spa and pampering getaway.

Mom Has Gas
It's all those heavy meals! Why not do a gas giveaway and only pump moms...cars.

Mom-ent Of Truth
Done by Fly in Albany last year where a mom came in, was hooked up to a voice stress analyzer and then was grilled.