CPR Promotional Check-Up

Promotional Prefixes

So you have to come up with something for Fathers Day? Or graduations? Or the 4th of July? Tag any of these four phrases or descriptors onto the name and you'll have a homerun:

• World's Largest
• World's First
• Nude
• Internet
• Floating
• Women's Only
• Survivor

Prom Season

It's prom season. How embarrassing are old prom photos? You should post your airstaff's old pics on the website. C'mon. I dare you. NO ONE looks good in a a 10 or 20 or 30 year-old prom picture.

Fun With Numbers

Back in the day, one of the popular bits at subtle subterfuge was to paint "Van #1" on one side of the van and "Van #7" on the other side. Creates the impression that you have a fleet. This comes from a guy who drove "Van #14" (which I identified in all my call-ins) for six years at WLOL. Either one of these is a great way to expand on the image of having multiple vehicles on the streets. Every street teamer should be assigned a van number and that's theirs for the summer. Whenever they check in, that's the one they're in. And you NEED to have these call-ins if only to get the credit for being out in the community. Having the vehicles out 24/7 does you no good if you don't talk about it.

One Final Van Tip

Drive with the headlights on and in the left lane. (Of course if it's only one lane in each direction, you probably don't want to do this.) Why? Because the people who are going to see you are driving past you, not the ones ahead and behind you, keeping pace with you. Your vehicles are billboards and driving cautiously and stealth-like, hidden in the right lane, is a waste of gas.