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CPR Promotional Check-Up
May 24, 2010
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For The Morning Shows
I'm presently enmeshed in a drama with a Nigerian scammer who friended me on Facebook and is trying to get me to wire "her" money so she can get her passport back and come home. Nigerian email and web scams are all-pervasive. One of the Rhythms is going to have a scammer voice their Bills promo. This is a GREAT website for messing with these people http://www.419eater.com I'd use one of these tactics and post the email exchanges.
Car Dealers
In terms of promotions that have been done that the client loved, maybe the best most recent car promotion was with Hot Hits 95.7 in Houston where five women were chosen to get cars to drive for the summer and blog about it. Which is pretty much this link I stumbled on at the website for the NBC affiliate here http://www.momstimeouttwincities.com/registration/registration-form.cfm Actual people endorsing a product. What a concept.
First Crack At SATC 2 Googlizing
From Radio Now in Indianapolis where the jock bio pics have had some altering. http://radionowindy.com/djs
American Idol Finals
If there was ever truer definition of a "money can't buy prize", a trip to this would be it. Doing a lame "register to win on the website" would be a tragedy. Seven years ago KOB-FM in Albuquerque dropped Ryan Seacrest (mannequin dressed up) out of a hot air balloon. They'd given away squares in a grid on the ground. If Ryan impacted in your square, you won.
Seven years later, this was brought up unprompted by a caller on Tuesday. (Imagine in your mind someone calling in 2017 and saying "Yeah, I remember this time where I went to your website and filled out a form...")
If you applied the litmus test that we're in Show Business, then the Idol Or Bus promotion works. RV to LA and kick people out and stick them on a bus home.
You COULD do Ten Secret Superstars. The key with this is that you don't make them all Idol people or artists straight from your play list. A couple TV people. A couple movie people. An artist or two. Great on-air contest if you choose to not go the stunting route.
Still a big fan of American Midol (Ten PMSing women watching "Terms Of Endearment". Last one to cry wins)
Wild in Tampa did Musical Chairs for the Grammys. KDWB did Musical Chairs for the Super Bowl. http://www.cpr-promotions.com/kdwb_largest_game.htm ANYTHING but register on the website. Please.
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