CPR Promotional Check-Up

Attention Getting Swag

KOB-FM in Albuquerque had No Doubt last year and had some discretionary funds for making some noise at it. Justin Riley had attended a TLC show that KUBE in Seattle was at and handed out a couple of thousand blinking dealies. Go to http://www.upstartpromo.com and look under "blinking safety light". They spotted people with their blink on for upgraded seats. It was a major buttkicking.

A Summer Umbrella That Guards Against Sun Exposure

WOW Country in Boise had, seemingly, a zillion concert tickets last summer. It became the "WOW Country SPF 104.3" SPF stood for Summer Prize Fun. And to add some personality to it, they added a personality to it. The summer imaging was done by Dready D, a Jamaican pool boy who nailed the owner's daughter when she was at Sandals on Spring Break and who was then brought north with the promise of a gig at "Daddy's station."

A Matthew Maconaughey-ish Morning Show Bit

If there were such a thing as a "stereotype" for the month of June, that you could maybe spin into a cool promotion, then weddings are.

First, if you don't know what The Runaway Bride is, it will get you major, significant buzz, and your cost is essentially zip. (THAT got your attention). Ask and I can explain it. Was done over in the UK. Has NOT been done over here.

If you just went "Ding, we should do something with weddings next month!", good. I have a list of bits if you'd like to see it.

Matthew will soon have a rack next to C. Thomas Howell at Blockbuster. Latest movie got scathing reviews. Which means it'll do great.

What if you found a guy who is getting married and unbeknownst to him, have his buddies track down every ex-girlfriend he has and do a "this is your life" segment on the morning show, ie: "Okay Carson, listen carefully; do you recognize this voice." "Hi Carson. You bastard. We met at The Bird in 1998. We made out in your car for an hour, I gave you my number...and then you never called back, you dick." Then you bring her into the studio to join all the other women who have emerged from his past to make his morning hell.