CPR Promotional Check-Up

Hot Hot Hot

My favorite thing to do on a Sunday afternoon in the Summer? Take my two little girls to Square Lake for a few hours of playing on the sand at the county beach. Sure I love playing with Sophia and Olivia and making up for the long absences on the road. I love making sand castles. And I love the high school and college students they hire as lifeguards. Sadly, none of them seem to have been swayed or impressed by the European-style mens swimsuit I ordered on line at bananaholder.com. They appear almost terrified by my virile masculinity.

But I digress. Either as a club promotion or a morning show bit, why not host a search for the hottest lifeguard in the market. The next step would be to do some kind of calendar and sell it for charity. This is also one of those perfect opportunities to open up the voting and use the station website for posting their bios and photos for listeners to make their very very important choices.

Very Sexy

A couple of years ago I was at the Clifton stations in Honolulu and as luck would have it, I got really sick. Near death. Could NOT get into the stations one day and just needed to lay in the bed and recuperate. Luckily I achieved a miraculous recovery at 10 am and headed down to the hotel pool where I was witness to one of the most nauseating displays of swimwear ever: a shortish older man with a sprayed-on tan, a perm, a paunch and a leopard-print thong swimsuit. Oh, did I mention the gold jewelry?

You have a couple of options. The first would be to do "Queer Eye For The Dad Guy" and do a fashion makeover for Fathers Day for some listeners' father whose beach attire is something like this. Option Two? Go get one of these things and have your morning guy flaunt what he has at the beach. Send a video and a DAT to record the reactions. And there WILL be reactions. You wouldn't believe the looks of horror on the people at the pool in Hawaii.

Bad Vacations

There are several commonalities in the lives of us and our listeners. And one is that at some point in time, just about everybody has had a crappy vacation. It happens. You go to Disney and your luggage goes to Seoul. You went to Colorado and the condo is overbooked and they stick you in a Travelodge 80 miles away. These stories are the stuff that has made morning shows. Open up the phones or e-mail, have people submit their most horrific experiences, and reward the worst with golfing weekends or trips to the beach.

Brainstorming With The Listeners

So, you've got 300 actives coming to a Cineplex for the screening of "Weekend At Bernies: The College Years"? Why not put their collective brainpower to work. Several times over the years I've invited everyone after the screening to a pizza place for soft drinks and food, and have done a brainstorming session with them. It's amazing what they'll come up with. First, they're your fans. They're the people you're targeting. So who better to tell you what would be a great 4th of July contest? The reason there's so much mediocre Radio is that you have a small group of people, who are often out-of-the-demo, trying to predict what the audience will think is cool, hip or funny. Try and be surprised.