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CPR Promotional Check-Up
June 10, 2010
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Watch & Win On The Web
Miranda Cosgrove continues to make her World Wide Love Tour Of Radio Stations and is hosting listeners at each stop. This is one of those prizes that has a perceived value (for a parent of a daughter) of about $1,000,000. We take this stuff for granted. For a regular shlub listener, this is a once-in-a-life prize. As exciting as sticking the passes in the VIP Club could be, the morning show at KOB-FM has done their own iShow and posted the video at http://www.kobfm.com/video.asp Watch it and answer questions based on things buried in the videos. Phones have exploded.
Q in Cincy did this last month with similar results.
Last Call
One of the Country stations has tickets to sit in a client suite at the Brooks & Dunn concert in a couple of weeks. Free concert tickets are a great prize. Sitting in a suite is something that 99.99 percent of your listeners will NEVER get to do. The tour is "The Last Rodeo". They're doing Last Call. At an appt. time a song will play. The LAST caller the jock takes before the song runs out will get the tickets. It's kind of like Ticket Blast at KAJA: there's a perception that "I could do this. I could get through sometime in three or four minutes and maybe be the one they take."
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