CPR Promotional Check-Up

Adultery: Comedy Gold

Lat month I lobbed something out in the mass SATC2 pile 'o info and Steve Kicklighter at Kiss in Boise read it, and in his next break just mentioned he'd gotten an email from an unrepentant adulteress. As is always does, it blew up: thanks for the prep tease! I can't fit my contest in because women are calling so foaming at the mouth. Women can be pretty blind though. Half the women are challenging her to meet there husbands because she's just a TRAMP! Pretty funny thanks.

Signs That Get Attention

Entercom in Denver was the first cluster I saw with the big sails you stick in the ground. Now everyone has them and they kind of blur together.

I've yet to see a station that's done these. http://signspin.com/ For Chet's toy drive at KLUC, the station hired some of these people to work the adjacent intersections. IF....you had an intern or street teamer who was on drumline or baton squad or whatever...you would crush every other remote in town http://www.youtube.com/watch?v=fgyaDv8l1iU

Your Summer Street War Chest

No less than three (absolutely stunned) Promo people have reached out to me in the past couple of weeks and said that the company wants to...wait for it...spend money. And to come up with a list of stuff.

You need to work on the infrastructure of the department. Asking for outdoor and cash for contesting is the easy route, and all your brethren are going to do that. You want to approach this the way you would when manipulating your parents for money. Make them think you're looking longterm. Investments.

First thing I'd do is upgrade the signs, ie: above. I'm into stickers. That's just me. But there's a lot you can do with them besides setting a stack on a table at a remote.

Hunter Greene, who is not just a color swatch at Earl Scheib but also one of the best promo people out there when it comes to "streets" added his list from Hot in Houston.

• T-shirt launcher
• Bright & flashy seizure causing lights for the vehicles.
• Banner rolls with perforations
• Duct tape in every color known to mankind
• Logo beanbag toss boards for remotes instead of the damn spin wheel.
• Ladies of the night
• Logo EZ Up tent with matching backdrop and table skirt with website included
• Blinking necklaces for club remotes
• Glow in the dark coozies & blacklight logo t-shirts
• Flags with station logos for parades and concert ownership
• Logo stencil for sidewalk chalk applications