CPR Promotional Check-Up

For The Imaging Directors

If you could excise the line about loving the station and "aliens living in my yard", it would be nice accoutrement to a promo at some point. http://prairiehome.publicradio.org/www_publicradio/tools/media_player/popup.php?name=phc/2010/05/22/phc_20100522_64&starttime=00:33:51&endtime=01:01:30 Starts at :58

Google Alerts

One of the PD's has a Google Alert set up to notify him about ANYthing involving his contest. Which is how he quickly subverted a major cash promotion they were about to start.

From Buzz Bishop at AMP-FM in Calgary:

i have a twitter search feed monitoring keywords from my city. if a random person tweets anything about the competition (liking them, not liking them, contests etc) i have an ear to the ground.

last week, when the competition's transmitter was on the fritz (making fm sound like am) i could respond to people tweet complaining about it and inviting them to check out our top 40 beast that was clear as a bell.

Progressive Signage

1. Signage draws people to your events and appearances. Doubt me? Do two of them back to back. One with 100 banners going for several blocks in all directions. Then do one with no signage and the vehicle parked back next to the client. Get back to me and tell me how it went.

2. Since most stations suck at signage, if you put a moderate effort into it, you'd win.

If Walt Disney was the inspiration for every little kid who wanted to grow up and have his own amusement park, then Wall Drug and Rock City were the visionaries for people who wanted to do nothing but grow up and create signage. http://www.seerockcity.com/Flash/Photos/barns.htm

FRED-FM has done progressive signage. Signage that spells out a phrase as you approach the location.

It could be something like

Slow down!

Hot 98.1

Is Only

300 Feet

Down

The Road!

Apply

Brake

...now

You just drive slowly down the block handing them to an intern who sticks them in the ground. Bannering is done in two minutes.