CPR Promotional Check-Up

Ah...The Gift That Keeps On Giving

If you were a client station, last night you would have received copious ideas and contacts and immediately actionable things you could have done with Lindsay. Sadly...you're not. If you'd like to rectify(r) that, give me a (silent) shout at nwcpromo@earthlink.net

Pennies For Pelicans

The US is in the middle of its biggest environmental disaster in history and it's been pretty much ignored by Radio. (Granted, talking about Kim Kardashian and what she wore to the MTV Awards is pretty big)

This is kind of like "missing" Katrina.

It could be as simple as a graphic of one of the oil-drenched birds and the link to the Wildlife Foundation where they're doing the "text and donate $10" thing.

Billy Sexhauer from Magic in Dothan shares this link from his sister station in Panama City. http://www.island106.com/Article.asp?id=1830592&spid=34565 There are a couple of good charities in there that you could help out. Not just agencies begging for money but actually doing stuff.

You could do a version of the Penny Pickup. You could also get a client like Pet Smart, some volunteers and do a Dog Wash to benefit one of the agencies scrubbing wildlife down at the Gulf. Best one I ever saw was at Grand Cayman where one of the stations was doing Yappy Hour: go inside and have a drink and some food while people washed your pets. You could do "Pay For Play For The Pelicans" and do a morning of selling requests.

Anything that's big and visual and that can look good on TV. This is a "position". You don't want to be watching the evening news as the competition's morning guy does "The BP Oil Spill" where he sits in a Baby Pool full of dyed vegetable oil until he raises $10,000 for cute little otters.

The Oddest Request You'll Ever Make Of A Label

I remember doing Bras Across The Bridge circa 1991. I don't want to say we were the first, but we thought it was original.

October is Breast Cancer Awareness Month and this is now the defacto promotion for this month. I wanna say that Q in Cincy and Cities 97 in Minny (I live in Scandy) have done the best in recent years.

One of the stations is already working on theirs. You always want to hit up local celebrities like TV anchors. The next level would be to get a bunch from artists. Waiting until mid-September to request them isn't going to make it happen. Start...now. In fact, quite a few of you have Summer concerts. Cool. Make sure to work the acts.

Then...after the bridge or lake or highway stretching, you frame and auction them off for charity.

It's Breast Cancer. The greatest charity ever. They won't say no. You just need to give them some advance notice.