CPR Promotional Check-Up

Gas Wars

Proving once-again that gas trumps ALL http://www.wday.com/event/article/id/34550/

The best, easiest, and free way to do gas is to open up a bidding war between all the gas stations in town. The one that will sell gas for the cheapest gets one of those prizes that only a radio station has access to. Front row for Bieber. Get a kid to meet iCarly. KDWB did it with a traded trip and got it down to negative ten cents a gallon.

Again, we have cool stuff we take for granted that Bob who owns the Quik Pic on County 3 would do anything to get.

Basic Gas Reminders

1. We never announce the location ahead of time.
2. Always have a "Last Car" sign on a staff vehicle at the end of the line. Nothing will cause a riot more then to tell some guy who's been in line for three hours that you're stopping the promotion.
3. Camera angles? Roof (for the TV live shot) so you want a concert banner up there. Other shots are always the pump with the digital display of the gallons pumped, and also the pumpers' hands. You want temp tats and stickers on those.

Eight Words For Bieber

Wired in Saskatoon has discovered that just saying "Bie..." will cause the phones to melt before they even get to "...ber". As witnessed by some of the shockingly profane suggestions that the young and apparently "active" women in their audience offered up. Ryder and Brandy just did "Tell Us In Eight Words What You Would Do For Bieber Tickets" the concluded with a mom and her daughter, in matching cheerleading outfits, being shuttled around town to cheer for perfect and startled strangers.