CPR Promotional Check-Up

Pro & Con Clave

If you're going (and if you're not, then why the HELL not?!) track me down and buy me a beer.

Promo Photos

When training in the summer hires and interns, did you take a few minutes to school 'em on how to capture on digital, all the cool stuff you're doing on the streets? I thought so. Wired in Saskatoon just did a refresher course with the Entourage and here is some of the stuff I suggested they cover:

• Make sure you get listeners with DJ's. Posed is fine. But mix it up. Natural interaction. Having FUN.
• Never post a photo of someone who's not smiling
• If there's a client involved, say Pepsi, make sure none of the people in the photo are wearing a Coke hat
• Go to all four angles. Look for a vantage point. Something up and above.
• You can never take too many photos. That's why God invented digital.
• Every place you go has a hook. If you're at the beach, well, make sure the water's in the background. If you're at a fair, a bunch of people standing in front of your booth is allright, but you HAVE to get a shot of a DJ on a coaster.
• Never ever take a photo of a DJ alone at a booth. That says you're unpopular. Ditto with photos of events before they start, ie: an empty ballroom at the Halloween event, bannered but before people come in.
• Some great examples here http://923now.radio.com/category/photo-galleries/

Scavenger Hunts

Back when Radio was Fun, these were pretty common contests. WGRF in Buffalo regularly does one. Rules are attached. Wired in Philly's done them. Jamz in Orlando did one for NBA All-Star Game tickets.

These are great because you can cause some buzz; create some mayhem based on the items that you're asking people to collect.

The first time I was involved with one of these, the station actually had Dan Bowen consult us on it. Why? Because...there are landmines. With Dan's assistance we danced through the minefield and didn't step on a single one. Consequently, if you do one (and you should), work with me on items and the final event.

This comes up because there's a station that has the perfect Scavenger Hunt Scenario. A pair of concert tickets that people are selling for up to $3000 on line. And ten days to "get" out of them.

The Brat Pops Here

One of the morning shows has stumbled across a guy who wants to give them a bigass, nice, expensive grill for giveaway. As exciting as qualifying people all weekend is, or putting it in the Loyal Listener club to bid on could be, what about getting 20 listeners and 20, numbered, bratwurst. Put them on the grill and the last to explode wins for "its" listener.