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CPR Promotional Check-Up
July 29, 2010
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A Bieber Bit That WILL Get You Complaints
Bieber was in Minny a few weeks ago so Dave at KDWB did "Biggest Ho For The 4th Row". Woman with nine kids from three dads won. The complaints came from a couple of parents whose little girls were doing the "Read The Daily Blog & Then Answer Questions To Win Tickets" contest (Huge. Web views up 50%) and saw some of the entries. Even got a blurb in the gossip column of the Minneapolis daily paper.
The Nude Wedding
Part of my job is to state the obvious. Because sometimes the obvious can be a little blurry.
Like the email I sent all the stations in April to remind everyone that in June a lot of people would be getting married. Why? They just do. Big month for weddings. So, obviously it would be a Promotional Opportunity.
So I suggested any number of things that could be done. Giving away a wedding. Marrying pets. Marrying cousins. Marrying a ghost. An underwater wedding. A wedding on a rollercoaster. A nude wedding...
...what? A nude wedding?
"Nude" is a great promotional prefix. It's like "World's Largest" or "World's First". Stick it on the front of an idea and it instantly sounds bigger and cooler.
http://www.fox.com.au/show/mattandjo/features/nude-wedding is the link to the nude wedding at Fox-FM in Melbourne.
"But we'll get fined by the FCC, Paige!" Why? How? Did you not turn on your tower lights? Did you play the unedited version of "Erotic City"? No. You hosted a wedding where the bride and groom were naked. Nothing profane on the air. Grow a set. Have some fun. Make noise. Be exciting. Get noticed. It's what Radio is best at.
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