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CPR Promotional Check-Up
August 10, 2010
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The Gaga Reflex
Michael Martin from CBS/SFO put it best when referring to Jobros and a CHR PD who refused to give away tickets because "We don't play them". Michaelism: Phenomena transcend format.
The Q Criminal in Cleveland was huge. Basically Fugitive crammed into an abbreviated time. Proving again that ONE FREAKING PAIR of these tickets can be spun into mayhem.
Second, she's all over Europe this Fall. Sending a pair of winners to Paris to see her? You could get a couple weeks out of that.
One of the stations is about to pop the dumpster diving bit where listeners have a set amount of time to climb into a dumpster that has been cleaned and prepped with stuff like Fed Ex packs, pizza boxes and other non-lethal trash. They'll have access to tape and staples and will have to quickly create a Gagaish stage costume and get their butts up to the sidewalk where passing commuters will text in votes on who has the best wardrobe. (They'll be standing in front of numbers)
NOW in NYC got on the Today Show with an Entourage member holding a sign in the background. This is one of those shows that TV will be doing live shots from on the early news. There's an Art to Subtle Background Logos. Now would be the time to do a refresher course with the promo kids on how to do that.
For BSB, KDWB did The Backstreet Biffy. Ten funked up, post-festival porta potties. A listener in each one. They added stuff like rotting fish. Person who stayed in the longest won. Could be done as "Gagging For Gaga".
Hot in Denver did the Gaga Grand Prix gocart race that was great.
FLZ in Tampa has always done a great job of "visual" stunts. They did "Hannah Monstrosity" and had people touching a statue they'd tricked out. IS there a statue of a woman in town that you could Gagaize and use for one of these hands-on marathons?
What if you did Blondage? Male listener in a blond wig and a leotard, on a street corner, getting whipped by a leather clad Dominatrix during morning drive for the tickets. We'd have to sadly replace the whip with something that would pass legal. I'll ask Michael Martin; he's into that stuff.
You could also lose a "ga" and in all your web graphics and audio imaging, refer to her as Lady Ga. Hide a specially marked little "ga" somewhere in town and do a treasure hunt to find, ala the "t" at Ho in Ottawa.
Or, put the tickets in the VIP Club.
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